GTM Advisory · Fractional CRO
Fractional CRO & GTM Leadership
The revenue leadership you know you need — an experienced operator in the seat, aligning the whole go-to-market engine and building a system you can run the business on.
The seat, filled
A revenue leader, without the full-time hire
Growth rarely stalls because the people aren’t talented. It stalls because marketing, sales, customer success, pricing, revenue operations, and leadership aren’t operating from one strategy. A Fractional CRO fills the seat with an operator who has carried it before — aligning the entire go-to-market organization, improving execution, and building a scalable, predictable revenue engine. Not another campaign or another rep; a leader who owns the whole commercial system.
How it works
Embedded, or on call
Embedded Leadership
An experienced revenue operator embedded in your business — at the altitude the situation calls for, sized to the need rather than a fixed retainer.
What that looks like
Embedded Leadership
An experienced revenue operator embedded in your business — at the altitude the situation calls for, sized to the need rather than a fixed retainer.
- A seasoned operator in the revenue seat
- Fractional or interim CRO, as the situation calls for
- Sized to the need, not a fixed retainer
- In the seat, not on the sidelines
Advisory
Senior counsel for the owner or CEO carrying revenue alone — a sounding board with real operating experience, on call for the decisions that matter.
What that looks like
Advisory
Senior counsel for the owner or CEO carrying revenue alone — a sounding board with real operating experience, on call for the decisions that matter.
- A sounding board with real operating scars
- On call for the decisions that actually matter
- Straight answers, not billable fog
- Senior counsel for the owner or CEO
Need a specific outcome with a finish line — a new market, a RevOps rebuild, a sales-motion reset? See GTM Transformation ›
In your world
Revenue leadership tuned to your business
Predictable revenue looks different in every sector. We bring a lens tuned to yours.
Discrete Manufacturing
You can quote a job in your sleep — you just can’t say which channel or account actually drives growth.
We build channel- and account-level revenue clarity, fix quote-to-order conversion, and reduce dependence on a few large accounts.
Multi-location Healthcare
Every location sells differently — none can tell you why referrals moved.
We read referral-source concentration and payer mix, and compress the variance between locations into one predictable engine.
Managed Service Providers
Recurring revenue looks predictable — until churn nets it out.
We measure net revenue retention, build the expansion motion, and stop churn from hiding behind new logos.
Specialty Consulting
Your best people are fully booked — your pipeline is still a mystery.
We build pipeline coverage, protect the sales-to-delivery handoff, and grow repeat and expansion revenue.
B2B Software
Revenue is up and to the right — CAC and net retention tell another story.
We tie growth to CAC payback, tighten win rates, and turn expansion into a repeatable motion.
What it looks like
A few illustrative engagements
Illustrative composites — representative of the work and the outcomes, not specific clients.
A great month, then two lean ones
Revenue arrived in lumps and every forecast was a negotiation. We rebuilt pipeline creation and stage discipline, put one trusted number in front of leadership, and tied demand to a coverage ratio. The month-to-month whiplash became a forecastable range.
Marketing and Sales at war
Marketing said the leads were good; Sales said they weren’t; neither had the data. We instrumented the Marketing-to-Sales handoff — lead acceptance, conversion, follow-up — and set one shared definition of a good lead. The blame stopped and the conversion moved.
World-class sales, missed EBITDA
The team sold beautifully and the company still missed its number. The friction was in the Sales-to-Delivery seam: deals were underscoped and underpriced. We fixed scoping and pricing discipline at the handoff, and the margin came back.
Start with a clear read
The GTM Diagnostic shows where revenue is leaking across the engine — and the first move to fix it.
Start with the GTM Diagnostic